When to Use Double Sided PVC Vinyl Banners

Double Sided Vinyl Banners have long been an effective way to advertise! They can be used for any kind of event imaginable and can also be permanent fixtures in commercial establishments.

Why Choose Double Sided Vinyl Banners?

Double Sided Vinyl Banners will double your chances of attracting the eyes of your potential customers. You have the opportunity to captivate customers from all directions. We all know the simple fact is true that the more people who see your banner, the better your odds of gaining customers.

Hanging in a central location in your establishment, a two-sided banner is highly effective. For example, a banner placed above a central bar in a lounge could let the entire place know about the drink special or upcoming events.

Such large format print could be placed in front of your business so that it is easily seen by traffic going both directions. They also work extremely well for organizations that represent themselves in parades. A bright, descriptive printed display will really get noticed.

They are twice as strong as Single-Sided Vinyl Banners. To construct a banner that has two sides, we actually stitch two individual banners together. They are quality banners that are designed to hold up beautifully during indoor or outdoor use. They are easy to keep clean, too. Simply wipe them with a damp cloth and they’ll shine like they’re brand new.

Are Double Sided Vinyl Banners Better Than Single Sided Ones?

Single Sided Vinyl Banners can be quite useful, but your options for use are more limited. You may, at present, expect to use your banner in one location, mounted against a wall and that’s all well and good. But suppose your needs changed or you come up with a great way to use your banner in a prime spot?

Suddenly, you realize you should have invested in a Double Sided Vinyl Banners in order to maximize your advertising potential. Keep in mind that a Double-Sided print can be hung on a wall so that only one side is showing.

Another factor to consider is that you can opt to have to different messages-one on each side. For instance, one side might feature the name and logo of your establishment while the other side lists the name of the brands you feature.

If your place of business has an annual event, one side of your banner could be designed for use specifically during that event. You might even consider using one side of your banner to welcome your customers and the opposite side to thank them for coming in. Having a Double-Sided Vinyl Banner gives you more room for creativity!

Designing Your Double Sided Vinyl Banner

When you’re deciding how you want your banner to look, think about the audience you are trying to attract and cater your design to their tastes and preferences. Also, it is fundamental to make sure that all lettering on your banner is completely legible. Fancy script that is difficult to decipher will not be effective on a banner. Make sure the lettering is large enough to be seen from a reasonable distance.

Establish the banner as your own by including your eye-catching logo. If your brand is recognizable, you will want to stick with a design and layout that has proven successful. If you’re trying to create an identity, choose your colors and your words carefully because your banner is going to represent your business. Make yourself distinctive

Once you receive your Double Sided Vinyl Banner, you’ll be overjoyed with the advertising power it packs. A well-designed two-sided print can create an identity for your business and make you memorable to customers. Printed with your logo and the name of your business, your large format display can become a way for your customers to quickly locate your establishment.

It’s also a great way to advertise special promotions or sales. You can even use them seasonally. For example, a warm Christmas wish from your business to your customers would be an effective use for a Double-Sided Vinyl Banner.

Double Sided Vinyl Banners are Effective

Whether you place it outside your store to draw customers in or inside your store to let customers know about the best deals, you’ll soon find that your Double-Sided Vinyl Banners has more than paid off the initial investment.

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn’t what he thought he’d do with his life, but he says he knows too much now to do anything else! He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

How Prepared Is Your Board for Cyberspace?

While cyber security is an important issue for boards, it has not always been top of mind. Because a major corporation like Equifax had a breach in its IT system, many companies are rethinking how to secure cyber security.

Boards around the world are examining the Equifax case to determine how to best secure their organizations valuable information stored in their IT systems. So who is responsible? Since the CEO has stepped down, it is apparent he was being held accountable. However, where was the board of directors?

In today’s world of cyberspace, corporate boards have to think about more than governance, CEO compensation and strategy.

As it stands, it is in the board’s best interest to ensure the company is not exposed to debilitating risks. Companies have workplace safety standards and sexual harassment policies to mitigate lawsuits. They even have disaster recovery plans in the event of natural disasters or occurrences like the World Trade Center plane crash. These plans and policies are in place to keep business running smoothly and perpetually. It protects customers and employees.

However, with sophisticated computer hackers around the world, it is no news that computer systems and valuable information can be breached and stolen. There are hackers who breach computer systems as a business. They ask for ransom in the amount of tens of millions of dollars. If it is not paid, they threaten to release the companies secure information, which sometimes could contain private email communication from top executives.

While many enterprises as large as Equifax may have disaster recovery plans for their physical operation, they may not have the same plan for cyber breach. The disaster recovery policies would include immediate action steps based on size of the breach, who made the breach, what information was taken, were company smart phones breached, what to communicate to employees, the public and shareholders as well as other important factors.

In some cases, it may make sense to inform the FBI. In other cases, it may be better to pay the ransom. The challenge with calling the FBI is that the hackers could be in countries like Russia. In Russia, the FBI may not pursue them. Why? Because the Russian government is always looking for good hackers. If the FBI exposes the hackers in Russia, the government may hire them, which can present long-term problems for the US. When it comes to paying ransom, it’s tricky. If you pay, they may hack you again as though you are an ATM machine. If you don’t pay, they may expose confidential information. These are also the kinds of challenges that directly involve the board.

What’s most important is that the board is talking about cyber security before there is a problem. There should be constant audits of the cyber security system to mitigate any risks. In addition, as a board, they should hold the CEO accountable for that security. Furthermore, there should be clear policies to guide the board and the executive team on how to handle the various moving parts in a delicate situation. Boards with disaster recovery plans and high accountability with the CEO are more likely to be forward thinking about cyber vulnerabilities and proactive about updating the security system.

Estate Tax Planning & Family Limited Partnerships

The general partner(s) manage the assets contributed to the family limited partnership. Limited partners generally have no rights with respect to the assets held by the FLP. The lack of Marketability and the fractional ownership of the limited partnership interests held by the limited partners are two of the well-established reduction principles that diminish the value of the taxable estate. The discounts allowed by the restricted rights provides for the reduction in the value of the assets held by each limited partner, but also increases the amount of annual tax-free gifting that can be attained. The current high marginal estate tax rates allow for wise and prudent planning which is necessary to preserve the family’s wealth.

Centralized Management of Family Assets
When using a corporation as the general partner, the general partner controls all of the assets in the partnership. This corporation can also employ family members and others. It will call meeting, conduct training sessions and facilitate wealth management. With a corporate general partner, continuity must be ensured even in the event of the husband and wife.

Minimize Probate
By using an FLP, the time and expense of probating an estate can be greatly reduced. When a Living Trust is also used, then there is no probate. Living Wills are not public record and therefore no one but those involved in the family know of its contents.

Cure Title Defects
The procedure for transferring assets to an FLP can help with the discovery of title defects. This can be a significant issue for real estate assets if not discovered and corrected.

Choosing The Best Accounting Software – Sage or Quickbooks

QuickBooks versus Sage

QuickBooks and Sage One are two mainstream business administration administrations. Both offer marginally unique administrations. QuickBooks concentrates more on accounting and bookkeeping administrations while Sage One is a component rich undertaking administration benefit. The two administrations cover in a few classifications, at the end of the day, the two administrations enable your business to develop in various ways.

How They Help Your Business QuickBooks Online versus Sage One

QuickBooks offers effective bookkeeping and accounting devices while Sage helps keep representatives on-assignment when chipping away at cooperative tasks. Here are a couple of the manners by which both QuickBooks and Sage can help your business:

Advantages of QuickBooks

QuickBooks has been a well known private venture bookkeeping programming since the 1990s and conveys many years of experience to the table. Today, QuickBooks Online saddles new advances like distributed computing to streamline business administration. QuickBooks likewise has a 30 day free trial.

QuickBooks Online enables business administrators to abstain from depending entirely on a bookkeeper. Here are a couple of the advantages QuickBooks conveys to the table:

Wage and cost following: Easily screen how much cash your business is getting and how much it’s investing over specific times of energy.

Adjust with ledgers: QuickBooks synchronizes straightforwardly with financial balances and Visa accounts, which implies all exchanges made in your records will consequently show up in QuickBooks.

Accounting apparatuses: This is the place QuickBooks truly separates itself from Sage – QuickBooks offers a full suite of accounting instruments to help deal with your business, including pay and cost following, finance administration (on more elevated amount accounts), and budgetary administration devices.

Adaptable designs: If you as of now utilize accounting programming or finance programming, at that point it might appear as though there’s no point behind QuickBooks. Be that as it may, plans scale as indicated by your necessities, and you don’t have to pay for the majority of the QuickBooks accounting instruments on the fundamental arrangement. Plans scale to address the issues of your business and the most minimal level arrangement begins at $12.95 every month with insignificant accounting highlights.

Advantages of Sage One

Sage is basically an undertaking administration apparatus that offers a couple of essential accounting highlights – including cost following and receipt announcing. It’s as yet an amazing alternative for the present organizations, yet it won’t have the capacity to deal with the greater part of the accounting administrations your business requires.

All things considered, Sage helps organizations in various ways, including:

Task administration on the cloud: Businesses are more gainful on the cloud. Cloud-based venture administration is one of the essential advantages of Sage One. Various representatives can at the same time deal with a solitary venture and work together in the cloud.

Solicitations and statements: Every Sage One record accompanies boundless solicitations and statements. You can send a boundless number of solicitations and statements to your clients. These solicitations have your business’ logo stuck at the best and give an expert face to your business.

Include boundless colleagues: Sage offers two designs. On the more elevated amount design, Sage One Accounting Standard, there’s no restriction to what number of colleagues you can have chipping away at a solitary task. That is a brilliant advantage for bigger organizations.

Versatile designs: The least Sage One arrangement, Sage One Invoicing, is generally utilized for following wage and costs and sending solicitations to organizations. The higher arrangement, Sage One Accounting Standard, is an element rich task administration benefit that likewise incorporates everything from the Invoicing plan.

QuickBooks Online versus Sage One Supported Services

Versatile applications: QuickBooks and Sage both offer a suite of portable applications for the iPhone and iPad and also Android gadgets. With the two administrations, you can perform basically all center capacities over the applications – including venture joint effort and cost following.

Online access: You can get to QuickBooks and Sage One from any web associated gadget and all information will match up crosswise over gadgets on the web. Regardless of whether your gadget isn’t upheld by portable applications, you’ll have the capacity to login and see account information from your versatile program.

Cloud bolster: Sage and QuickBooks both utilize cloud servers to synchronize data over all gadgets. Sage spends significant time in offering cloud-based venture administration administrations to its customers.

Similarity: Sage and QuickBooks can be utilized close by each other however they’re not straightforwardly perfect with each other.

Ledgers: Users can include financial balances and Visa records to QuickBooks and record data will consequently adjust over the product. Sage One additionally gives you a chance to add ledgers to the stage, in spite of the fact that exchange data won’t naturally match up.

Online installments: Sage gives clients a chance to acknowledge installments from customers by means of PayPal. Clients can likewise utilize the inherent online installment handling framework, Sage Payment Solutions, which acknowledges Mastercard installments in return for exchange expenses. QuickBooks does not offer installment handling of any kind.

Different Points of Comparison On QuickBooks Online versus Sage One

Free trial: Sage One offers an amazing free trial. Clients can test the product for nothing without submitting charge card information. Clients approach the full suite of Sage One administrations amid that trial. QuickBooks additionally offers a free trial, in spite of the fact that you have to enter Visa information and drop your record before that 30 day time span is finished. On the off chance that you don’t drop your record in time, at that point your record will start to be charged as an ordinary membership.

Boundless utilize: Sage One gives clients a chance to add boundless quantities of partners to a solitary venture. Clients on all designs can likewise send boundless solicitations. QuickBooks additionally gives clients a chance to make boundless solicitations and evaluations.

Additional expenses: Sage One charges additional for adding managers to your record. As a matter of course, all designs have a solitary executive and including more administrators costs $10 every month. Something else, the value you agree to accept is the value you’ll likely observe on your month to month charge. QuickBooks constructs its evaluating in light of highlights, and the more you’re willing to pay, the more highlights you get. The most elevated amount designs match up your record with Intuit Online Payroll, where you’ll have to pay $2 per representative every month to document finance charges.

Our Verdict On QuickBooks Online versus Sage One

Sage One and QuickBooks give two unique sorts of administrations. QuickBooks has practical experience in accounting administrations while Sage One has some expertise in customer invoicing and venture administration.

Nonetheless, the two administrations do cover in a few classifications. The two administrations let clients track salary and costs over characterized timeframes. In that class, the two administrations are for all intents and purposes meet, despite the fact that QuickBooks has a slight edge because of its capacity to naturally match up exchange data crosswise over financial balances.

When contrasting QuickBooks versus Sage, you ought to likewise consider the extra administrations offered by the two stages. On the off chance that your business every now and again expects workers to team up on ventures, at that point a task administration benefit like Sage One is a phenomenal method to spare time. In the event that, then again, you don’t have a decent accounting administration, at that point QuickBooks can help.

Obviously, there’s nothing preventing you from utilizing both Sage One and QuickBooks. A few organizations utilize Sage One simply as an invoicing and undertaking administration apparatus, while QuickBooks handles all other accounting usefulness. That is alright as well.

Basically, QuickBooks is an element rich accounting program that lets you consequently synchronize business data crosswise over financial balances, while Sage One is a cloud-based task administration benefit with broad invoicing highlights. The two administrations offer impressive incentive to your business without burning up all available resources.

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How to Make a Good Flyer

Before we get to how to make a good flyer, we have to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to grab the attention of the viewer as well as qualify them.

Right away the person knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a house that would look like our target customer. Under that, there’s a brief description that reinforces credibility by mentioning the years of experience with all kinds of projects.

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could’ve said something along the lines of “Got a Construction Project in Mind?”.

It might or might not get a good reception. The key is to grab attention and eliminate anyone who wouldn’t buy from us while selecting those that would. We could write a whole book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads in general.

How-to Headline: People like to learn and the how-to headline is found everywhere. How to hire a good construction management company. How to make a million bucks in 20 min. You’ve seen it before. It works.

Question Headline: Just like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or consciously. Either way, we’ve got them communicating with us just through the headline.

Testimonial: Testimonials are great anywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.

Crazy Offer: A crazy offer can go a long way. A really long way. You should always have a crazy offer on your flyer regardless. If its good enough, it should be the biggest and first thing they see.

Choosing the Best Image for Flyers
As we said previously, finding the perfect image for your flyer isn’t as important as some people might think. A funny or creative image will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.

Our picture should flow well without our headline and service. If we’re advertising for a taekwondo school, you might use a picture of children wearing their G.I uniforms.

A picture like that will help people identify quickly what your service is and if its for them. The image should be able to work independently from your headline, and vice versa.

The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their flyer to include every single detailed explanation of what they do.

You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.

The next section you should include in your flyer is a short description of what you do and why they should choose you. In short, it’s a small elevator pitch about your company.

“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet effective. At this point, we have a headline, a photo, and a small elevator pitch that’s going to help us land the knockout punch.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An amazing offer has a time limit and simply cannot be passed by. These flyers receive upwards of 8-10% success rate. You really must be able to give tremendous value, or you won’t get too many replies.

A simple flyer with no offer can expect a 1% conversion rate. This means that we’ll turn 1% of the people that see our flyers into paying customers. You send out 10,000 and you get back 100 customers. Pretty simple stuff.

If you put a great offer, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by offering a free appetizer. They might lose out on some short-term profit but they’ll win in the long term.

Strategizing a Flyer Campaign
A good design is useless without a good strategy for distribution. We know flyer advertising is a numbers game and so we have to choose our target customers carefully. A restaurant might benefit better from delivering to homes instead of street promotion. That isn’t to say that a restaurant shouldn’t use street promotion as part of their campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting the homes in the neighborhood.

These customers are going to be your loyal regulars. The cost of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. For homes, door hangers work best. The reason is that other flyers have to be stuffed in other places near the home. They might be stuck on the mailbox or squeezed between the door frame. On the other hand, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you’re advertising a pizza restaurant. A really good flyer for this type of strategy would be “Get a free pizza slice with an order of a pizza and a soda”. The customer picks up the flyer and sees that they’re getting a free pizza slice and all they have to do is to go buy 1 and a soda.